“Is communication a waste of time? That is an unfalsifiable hypothesis. I constantly point to the Aflac story showing the unbounded power of mass media — a company that doubled its business in 4 years simply by building an ad campaign around a duck. There could be a duck campaign out there for global warming — we’ll never know if all the communication efforts continue to be so conservative and dull.”
Randy Olson emailed that to Andy Revkin. Revkin included it in one of a fascinating series of posts on science and communication.
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