Seth Godin on People That Resist Evidence
Here’s the key moment:
What would change the mind of many people resistant to evidence is a series of eager testimonials from other tribe members who have changed their minds. When people who are respected in a social or professional circle clearly and loudly proclaim that they’ve changed their minds, a ripple effect starts.
Makes me wonder about former climate skeptics. Who are they? Who are they talking to now? What are they saying? Are they changing minds?
